The Face behind the name

Epicure Cosmeceuticals founder and CEO, Natalie Braic, suffered from problem skin, allergies
and various digestion issues, most of which went undiagnosed. She took matters into her
own hands, researching ways to combat her internal and external problems through diet and
skincare. Along the way she became obsessed with pure, botanical ingredients. Natalie’s own
experiences and interest in skincare led naturally to her studying Health Science, and to her
seeking treatment through the emerging science of cosmeceuticals.

Natalie was determined to create a high-quality cosmeceutical product range. Her aim: to
produce a high-tech Australian brand from scratch, based on pure products with no artificial
colours and fragrances, and no harmful parabens. This led Natalie on a professional, and
personal, journey. ‘I wanted to formulate a range in conjunction with the world’s leading
cosmetic chemists and dermatologists,’ explains Natalie. ‘I was prepared to travel overseas
to not only find this leadership, but also to conduct my own cosmeceutical research.’

Natalie was keenly aware that, to satisfy the skincare-savvy market, she would need to
develop a range of cosmeceuticals that contained pure actives – science-based Nobel
Prize-winning ingredients that provide high levels of anti-oxidants to protect the skin from
premature ageing and environmental damage.

Today, after 13 year’s experience in the skincare industry, Natalie has not only resolved her
own health and skin issues through self-help, she has treated the full range of skin conditions
in others, and worked with leading emerging technologies on the market. Essentially, the
Epicure Cosmeceuticals range has been more than13 years in the making.

Created with careful consideration given to all aspects of the range, from the pure ingredients
to the elegant packaging, Epicure Cosmeceuticals is the pinnacle of Natalie’s success. Sitting
at the forefront of pure, active cosmeceuticals that deliver at a cellular level, Epicure
Cosmeceuticals are, without doubt, an elite, multi-tasking range designed for the modern
man and woman.